GAMIFICATION IN BASIC EDUCATION: PLAYFUL STRATEGIES FOR ENGAGEMENT AND ACTIVE LEARNING

Abstract

This article investigates the use of gamification as a pedagogical strategy in Basic Education, with the aim of analyzing its potential to promote student engagement, active learning, and the transformation of school practices. Using a qualitative and exploratory approach, participant observations, semi-structured interviews, and analysis of pedagogical materials produced in gamified activities were carried out. The results show that gamification contributes significantly to increasing student motivation, strengthening social-emotional skills, and building a more interactive and collaborative school environment. The study also reveals challenges related to school infrastructure, the need for continuing teacher training, and the importance of intentional instructional planning. It is concluded that, when properly applied, gamification represents a methodological tool aligned with the principles of the BNCC, capable of promoting democratic, inclusive, and meaningful education.