MICRO AND SMALL ENTERPRISES: INNOVATING THROUGH DIGITAL TOOLS
DOI:
https://doi.org/10.63330/aurumpub.029-011Keywords:
Digital tools, Innovation, Micro and Small BusinessesAbstract
The use of digital tools for innovation in micro and small enterprises has become increasingly common in recent years. Technology has been used to help companies achieve their growth, development, and innovation goals, while also optimizing processes and improving product quality. The objective of this research was to analyze how digital tools can help micro and small enterprises increase innovation and development. To carry out this study, in-depth research on the topic was conducted, consisting of the analysis of scientific articles and case studies to verify the impacts of digital tools on micro and small enterprises. The research results indicate that digital tools can allow micro and small enterprises to increase innovation and development, which, in turn, can help them improve company performance and make the innovation process more efficient. Furthermore, the use of these tools has also contributed to the development of companies' decision-making capacity, with the adoption of digital tools by Micro and Small Enterprises being not only a strategic option but a necessity for survival and sustainable growth. It is concluded that digital tools are effective in assisting micro and small enterprises to innovate and develop their activities, being an important resource for companies that wish to improve performance and make the innovation process more efficient. Further sectoral analysis is recommended, identifying how different segments utilize specific technologies.
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