MENTAL HEALTH MANAGEMENT AND ITS IMPACT ON PRODUCTIVITY AND TALENT RETENTION: AN ADMINISTRATIVE APPROACH

Abstract

Mental health management in Brazilian organizations has become a strategic component of contemporary administration, directly impacting productivity, engagement, and talent retention. This is justified by the increasing incidence of disorders such as anxiety, depression, and burnout in the corporate environment, exacerbated by pressure for results and a lack of structured emotional well-being policies. The overall objective was to investigate how mental health management influences productivity and talent retention, considering wellness programs, internal policies, and legal guidelines such as NR-1 and ISO 45003. The research adopted a bibliographic approach, analyzing authors such as Chiavenato, Fiorelli, Senge, Robbins, and Judge, as well as normative and technical documents. The discussion revealed that mental disorders generate absenteeism, presenteeism, and turnover, while structured emotional care policies strengthen the organizational climate and enhance competitive capacity. As a contribution, the MAGO Model was developed, based on monitoring, follow-up, management, and guidance, integrating mental health into strategic planning. It is concluded that investing in psychological well-being represents an essential strategic decision for sustainable and competitive organizations.