INTEGRATED ACTION FOR CANCER EDUCATION, PREVENTION, AND SCREENING: PINK OCTOBER

Resumen

Breast cancer is a major public health problem among Brazilian women, responsible for high morbidity and mortality rates. Early diagnosis is essential for successful treatment and improved quality of life, and primary health care plays a central role in promoting preventive and educational actions. In this context, the Pink October campaign stands out as a global awareness movement. Objective: To promote educational and preventive actions aimed at raising awareness and early screening for breast and cervical cancer through integrated action between academics, health professionals, and the local community. Methodology: This is a descriptive study based on an experience report from a Pink October campaign in a municipality in Tocantins, conducted by medical students and the Academic League of Gynecology and Obstetrics of Afya Faculdade Porto Nacional (LAGOP). The initiative focused on breast cancer prevention, with lectures, training sessions, and clinical consultations for women in the community. Results: The initiative involved 80 women, with 18 PCCU collections and clinical breast examinations performed. Conclusion: The experience strengthened the bond between students, professionals, and the community, promoting awareness about self-care and early detection of diseases. In addition to expanding access to health services, the initiative contributed to the training of future doctors who are more sensitive and committed to the reality of the SUS, highlighting the ongoing importance of educational and preventive actions in controlling breast cancer and promoting women's overall health.