HUMANIZING MEDICINE IN A TECHNOLOGICAL WORLD

Abstract

This chapter aims to analyze the humanization of medicine in a context of increasing incorporation of digital technologies, highlighting challenges and possibilities of balancing innovation with patient-centered care. The methodology consists of a narrative literature review based on scientific publications in health sciences, bioethics, and medical education, with emphasis on contemporary studies addressing artificial intelligence, telemedicine, and clinical communication. The results indicate that, although technological advances improve diagnostic accuracy and healthcare efficiency, they may also contribute to the depersonalization of care when not guided by ethical and relational principles. Findings emphasize the importance of humanistic training for healthcare professionals, strengthening active listening and empathy as essential competencies. It is concluded that the integration of technology and humanization must be balanced, ensuring that technological tools support clinical practice without replacing the human bond between physician and patient.