PROMOTION AND PREVENTION: MEN’S HEALTH

Abstract

The National Policy for Comprehensive Men’s Health Care was established with the aim of improving health care for the male population through care pathways that ensure comprehensive assistance, considering that many health conditions could be prevented through the regular adoption of primary prevention measures. In this context, this study aims to address men’s resistance to Primary Health Care and to reduce the physical and emotional suffering of users and their families, thereby contributing to health promotion and quality of life. This is an intervention project that proposes the implementation of a “Men’s Health Clinic Day” in a health care unit, with the development of health promotion and disease prevention actions through targeted consultations, diagnostic examinations, lectures, and health education activities, with a focus on lifestyle modification. The expected outcomes include increased adherence of the male population to primary health care services, expanded access to preventive actions, early identification of health conditions, and strengthened bonds between users and the health care team. The intervention also seeks to address sociocultural barriers, particularly historically rooted gender stereotypes that associate illness with fragility and reinforce the perception of male invulnerability. It is concluded that specific strategies aimed at men’s health in Primary Health Care are essential to overcoming cultural barriers, promoting comprehensive care, and reducing preventable health conditions.