PLANNING AND MANAGEMENT OF THE FAMILY HEALTH STRATEGY IN RESPONSE TO VACCINE-RELATED FAKE NEWS
DOI:
https://doi.org/10.63330/aurumpub.068-052Keywords:
Family Health Strategy, Health Management, Health Planning, Misinformation, VaccinationAbstract
The circulation of false and misleading information about vaccines represents a growing challenge for the organization of Primary Health Care and for achieving adequate vaccination coverage. This chapter presents a theoretical bibliographic study aimed at discussing how planning and management within the Family Health Strategy can respond to vaccine-related fake news. The analysis links the concepts of vaccine hesitancy, infodemic, risk communication, territorialization, microplanning, and work process management. Findings indicate that responses focused only on correcting isolated content have limited reach because misinformation is associated with trust, previous experiences with health services, community ties, and message circulation on social networks. It is concluded that the Family Health Strategy should incorporate rumor surveillance, qualified listening, active outreach, health education, segmented communication, participation of local leaders, and indicator monitoring as components of planning. The territorial and longitudinal work of teams provides a strategic advantage for identifying doubts early and organizing responses proportional to the needs of different groups.
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