PRODUCING EVENTS FOR HUMAN RESOURCES DEVELOPMENT: PLANNING AND EXECUTING SEMINARS

Abstract

The aim of this article is to explore the production of corporate events within the scope of Human Resources, with a focus on organizing and holding seminars. Based on the identification of the organization's needs, the main elements that make up the typology of corporate events are analyzed, highlighting the seminar as an effective skills development tool. Using planning and organizational techniques, the article covers the essential stages for running these events, from the initial conception to the post-event evaluation. This research aims to substantiate the importance of using active methodologies in the educational environment. According to Silva (2020, p. 45), seminars make it possible to disseminate knowledge and develop skills, and are an essential strategy in Human Resources. Once the organizational needs have been identified, the typology of corporate events and the planning techniques involved are analyzed. Based on detailed bibliographical research and case studies of organizations such as Alfa and Beta (COSTA, 2018, p. 102), the good practices and positive impacts of these events on the organizational environment are highlighted.