INFLUENCE OF DIGITAL PLATFORMS ON THE MEDIA ECOSYSTEM

Abstract

This study addressed the influence of digital platforms on the contemporary media ecosystem, highlighting significant transformations in the production, distribution, and consumption of information. The main objective was to investigate how digital innovations have shaped interactions among various social actors, including traditional and digital media. The methodology employed was a bibliographic review, which enabled the exploration of central concepts and theories related to the topic, such as convergence culture and surveillance capitalism.

The research findings revealed that digital platforms act as intermediaries, democratizing access to information while also generating challenges such as the formation of informational bubbles and the spread of disinformation. The analysis of informational bubbles evidenced the tendency for users to be exposed to content that reinforces their pre-existing beliefs, limiting the diversity of perspectives and contributing to social polarization. Furthermore, the study highlighted the emergence of disinformation, which affects not only news consumption but also trust in institutions and the quality of public debate.

Transformations in journalism, driven by digitalization, demonstrated that content production must adapt to new forms of interaction and consumption, reinforcing the need for active citizen participation. Ultimately, the study concluded that a critical understanding of the media ecosystem is essential to promote a more plural and trustworthy informational environment, emphasizing the importance of media literacy strategies that empower citizens to navigate the digital environment consciously.