ALGORITHMIC MICRO-MYTHS: HIGH-INTENSITY DISCURSIVE EVENT AND THE PARTITION OF THE SENSIBLE ON SOCIAL MEDIA
DOI:
https://doi.org/10.63330/aurumpub.043-007Keywords:
Discursive event, Informatized enunciative spaces, Avatar-subject, Algorithmic micro-myths, Digital temporalityAbstract
Social media platforms generate high-intensity discursive events that exhaust themselves within hours, subordinating experience to the time of algorithmic capture. This essay proposes the concept of algorithmic micro-myth through the articulation of Michel Pêcheux, Michel Foucault, Roland Barthes, Reinhart Koselleck, Hartmut Rosa, Jacques Rancière and Aníbal Quijano, in dialogue with the analytical procedure of Informatized Enunciative Spaces (Silveira, Gallo and Pequeno, 2025). Taking the reborn baby doll as inaugural allegory, the essay demonstrates that the algorithmic micro-myth is an event articulating everyday rupture, ontological ambiguity, moral engagement and accelerated narrativization to constitute avatar-subject positions through a technical materiality that naturalizes the historical as evidence. The concept of discursive series addresses the tension between the singular Pêcheutian event and the plural viral. The concept of unanchored subject names the structural subject-form produced when enunciation is polished for algorithmic engagement before being made public. The temporal regime of IES operates through asymmetric compression: the event exhausts itself in hours but remains as archival trace conditioning future irruptions, dissolving the Koselleckian horizon of expectation and capturing collective tertiary retention.
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